The various parts of the south alpine space have the shared attributes of clear air, clean lakes and evocative mountain scenery. The whole landscape has been shaped by the region’s extraordinary history, and by an ancient cultural heritage in the form of castles, churches and monasteries. Nevertheless, each part has its own particular attraction. And so, visitors come here year after year, in both summer and winter, to explore the many mountains and valleys. They come to draw strength from the natural environment, to enjoy the serenity of the south, and to have fun and relax. In addition, the warm hospitality we offer turns many holidaymakers into regular guests. 


The south alpine space is a place where summer is still summer and winter is still winter, where we live both in and with nature, and where we think beyond national boundaries. In the cities, people are welcoming and full of life. Culture, art and crafts all coexist in a harmonious way. Castles and fortresses open their doors to exhibitions and events, and local festivals attract both visitors and locals to the town centres.


ENJOYING NATURE  The countryside offers the perfect blend of peace and adventure, far away from the hustle and bustle of the city. People who visit in summer can tackle the foaming rapids in a kayak, or enjoy a lakeside holiday, relaxing by the water’s edge. Golf enthusiasts have a wide choice of courses, where they play their favourite game surrounded by wonderful scenery; paragliders can soar like birds and enjoy a splendid view from above. Or else you can just put on your hiking boots and go out and explore. In winter, there is no chance of getting bored. You can enjoy skiing and snowboarding, ski mountaineering, cross-country and freeride skiing in some of the most beautiful ski areas in the world. And maybe stop off for a meal in a welcoming mountain hut.